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How to redeem an H&M gift card

Last updated: · 3 min read

Quick answer

On hm.com, select 'Add gift card' when paying at checkout, enter the gift card number and PIN code, then select 'Add'. In an H&M or H&M HOME store, hand the card over at the till. H&M UK lists these steps at www2.hm.com/en_gb/customer-service/payments.html. Spend the card in its country of purchase only; US cards also work in Canadian stores.

Redeem an H&M gift card step by step

  1. Choose the card's country

    Open hm.com or the H&M app for the country where the card was bought, then fill your shopping bag.

  2. Find the PIN

    On a physical card the PIN is on the back. On an e-gift card it sits above the barcode in the email.

  3. Select 'Add gift card'

    At the payment step of checkout, choose 'Add gift card'.

  4. Enter number and PIN

    Type the gift card number and PIN code, then select 'Add'. The card value is deducted from the order total.

  5. Finish payment

    Pay the full order with the card, or combine it with any other payment method H&M offers.

Does an H&M gift card keep its leftover balance?

Yes, the balance stays on the card, not on your H&M account. You can pay for the full value of an item or only part of it. Every receipt shows the current balance of the cards used.

You can also check the balance online at hm.com, in an H&M or H&M HOME store, or through Customer Service. Physical cards can be topped up in any H&M store in the country where they were bought.

Mind the zero-balance rule. A UK card that sits at zero for three months becomes invalid and cannot be reactivated. In the US, the same happens after 90 days at zero.

Can I spend an H&M gift card in another country?

No, with one North American exception. H&M UK's terms limit cards to H&M stores, H&M Home stores and hm.com in the country of purchase. A German card therefore stays in Germany, and a French card in France.

US cards are redeemable in H&M stores in both the United States and Canada. Online, though, they only work on the US website and app. Canadian cards follow the mirror rule: stores in Canada, the US and Puerto Rico, but online only on the Canadian site.

What if my H&M code does not work?

Check the PIN source first: physical cards print it on the back, e-gift cards show it above the barcode. Then confirm you are on the hm.com site of the card's country.

Next, check the dates. UK cards expire two years after the last activation or purchase. A card left at a zero balance too long is also void, even after a later top-up attempt. Lost or stolen activated cards are not H&M's liability, so treat the code as cash.

For anything else, reach H&M Customer Service through its 24/7 AI assistant, which hands you to a live agent in opening hours. If we sold you the code, email [email protected] and include your order number.

Frequently asked questions

Do H&M gift cards expire?

Each country sets its own term. US cards do not expire and carry no inactivity fees. UK cards last two years from the last activation or purchase. German, French, Swedish and Irish cards last five years.

How many H&M gift cards can I use on one German order?

Up to 10. H&M Germany allows that many gift cards per online order, so several smaller cards can cover one larger purchase.

What happens to a refund on an order paid with an H&M gift card?

H&M UK refunds your second payment method first. Anything above that comes back as an e-gift card.

Can I get an H&M gift card for crypto?

Yes. Choose the country, for instance the US H&M card, and pay its face value in Litecoin, BTC, ETH or another listed coin. There is no KYC up to US$1,000 per order. The number and PIN show up in your client area within 24 hours of payment confirmation.

Official sources (6)
  1. Payments | H&M UK — H&M (checked 2026-10-21)
  2. Gift Cards | H&M UK — H&M (checked 2026-10-21)
  3. Gift Cards | H&M US — H&M (checked 2026-10-21)
  4. Gift Cards | H&M CA — H&M (checked 2026-10-21)
  5. Geschenkkarten | H&M DE — H&M (checked 2026-10-21)
  6. Contact Us | H&M UK Customer Services — H&M (checked 2026-10-21)