Quick answer
On Brands For Less UAE, log in to the website or app, open the Account page, choose Redeem Gift Card and enter the 16-digit card number and PIN. The amount loads into your Brands For Less wallet, which then pays at checkout. In a store, share your mobile number so staff can enrol you in Smile More and add the card to your wallet. Both routes are in the brand's Loyalty Program help pages.
Redeem a Brands For Less gift card step by step
Log in or sign up
Open brandsforless.com or the Brands For Less app and sign in. New customers create an account first.
Go to Redeem Gift Card
From the Account page, pick Redeem Gift Card.
Enter number and PIN
Type the 16-digit gift card number and the PIN. The gift card amount is loaded to your wallet.
Check out with the wallet
When you are logged in, the wallet appears automatically as a payment method. It takes the full order value first; pay any remainder another way.
Or spend it in store
Show the wallet barcode from the Brands For Less app or WhatsApp bot at the till.
Do I need a Brands For Less account to use the card?
Yes, in practice. The gift card value lives in the Brands For Less wallet, and the wallet belongs to a registered account. Online, it only appears at checkout when you are logged in. A guest who wants to use a wallet balance has to call customer service on +971 800 8333.
In store, staff can redeem the card without the website step. You share your mobile number, they enrol you in the Smile More programme, and the amount is added to your wallet. Smile points are not issued on buying a gift card, but they are issued when you pay with the wallet.
How long does the wallet balance last?
One year. Brands For Less says the wallet amount expires after 1 year and lapses if unused. The wallet covers several orders until the balance is gone, and you can enter a coupon in the discount voucher field while paying with it.
Items bought with the wallet and later returned are refunded to the wallet, not in cash. To see the balance and every transaction, open My account, then My wallet.
What if my Brands For Less code is rejected?
Most Brands For Less redemption errors have a quick fix.
- Typing slips: Brands For Less suggests copy-pasting codes, since typing them can cause errors.
- Missing PIN: the card needs both the 16-digit number and its PIN.
- Guest checkout: the wallet option stays hidden until you log in.
- Balance used up: check My wallet for the current amount.
Customer care answers on +971 800 8333, on WhatsApp at the same number, and at [email protected]. For a card bought from us, write to [email protected].
Frequently asked questions
Do I earn Smile points with a Brands For Less gift card?
Yes, when you spend it. No Smile points are issued on the gift card purchase itself. Add the card to your Brands For Less wallet and pay with the wallet; points are issued on that wallet payment.
Can I choose how much of my wallet to use at checkout?
No. If you select the wallet, Brands For Less takes the complete order value from it first. Any amount the wallet cannot cover is then paid with another payment method.
Can I pay for a Brands For Less gift card with crypto?
Yes. The UAE card and the Saudi card cost their face value, paid in BTC, USDT, USDC, ETH, SOL or LTC. No KYC applies up to US$1,000 per order, and the code reaches your client area within 24 hours of payment confirmation.
Official sources (2)
- Brands For Less - Online shopping UAE (Loyalty Program help) — Brands For Less (checked 2026-10-21)
- Brands For Less - Online shopping UAE (Payment & Vouchers help) — Brands For Less (checked 2026-10-21)