# How to redeem a Blue gift card > Show the physical Blue Gift Card or add it to the Blue Rewards app Wallet, then pay at Al-Futtaim brands in the issuing country. Valid 12 months, no reloads. - URL: https://giftswithcrypto.com/guides/how-to-redeem-blue/ - Last updated: 2026-10-21 - Publisher: Gifts With Crypto (https://giftswithcrypto.com) **Quick answer** Use the physical Blue Gift Card at the till, or add it to the Wallet in the Blue Rewards app and pay from there at a participating Al-Futtaim brand. Al-Futtaim's terms at mybluerewards.com say the card works only in its country of issue, with no cross-border redemption. It stays valid for 12 months from issue and can be spent over several purchases. ## Redeem a Blue Gift Card step by step 1. **Get the Blue Rewards app** — Download the Blue app and sign in or register. An emailed card goes to the recipient's address when they are not yet a member. 2. **Add the card to your Wallet** — Save the card in the app's Wallet to track its balance and purchases. In the UAE, up to two physical retail cards can be added per month. 3. **Choose a participating brand** — Shop at an Al-Futtaim brand in the card's country, such as IKEA or Marks & Spencer in the UAE. 4. **Pay in store** — For Wallet payments, Blue's FAQ says to show the barcode in the app, tap Redeem and share the one-time password with the cashier. 5. **Pay online** — Where a brand offers it, choose Pay with Blue at checkout and confirm with the one-time password sent by SMS. ## Which stores take a Blue Gift Card? Participating Al-Futtaim brands in the country where the card was issued, and the line-up differs by country. Common names include: - **UAE:** IKEA, ACE, Marks & Spencer, Toys"R"Us, Kiabi, Maje, Sandro and Ted Baker, plus automotive, school and healthcare partners - **Saudi Arabia:** Marks & Spencer, Maje, Sandro and Ted Baker - **Kuwait:** Marks & Spencer and Toys"R"Us - **Bahrain:** Marks & Spencer, Sandro, Ted Baker and Toys"R"Us Blue Gift Cards are not applicable in Malaysia or Hong Kong. The full list for each country sits in the Blue Gift Card terms. ## How long is a Blue Gift Card valid? Twelve months from the date of issue. You can spend it partially over several transactions until the balance runs out or the card expires. Blue Gift Cards cannot be reloaded, exchanged for cash, gift vouchers or credit notes, or used at ATMs. Al-Futtaim may not replace a card that is lost, stolen, damaged or expired, and the funds may not be refunded. Adding the card to your Wallet early keeps the balance and every purchase visible in one place. ## Why does my Blue card not work? Four checks solve most Blue card problems. - **Wrong country:** a Saudi card will not pay in Dubai, because cross-border redemption is not permitted. - **Brand not listed:** each country has its own participating brands. - **Card expired:** count 12 months from issue. - **Wallet looks empty:** confirm the card was added in the app, then open the Wallet tab for the balance. Blue Rewards support answers on 800 3425 2583 inside the UAE, +971 4 800 34252583 from abroad, and at help@mybluerewards.com. ## Frequently asked questions ### Can I use a UAE Blue card in Saudi Arabia? No. Al-Futtaim's terms say Blue Gift Cards are redeemed across participating brands in the country of issuance only. For shopping in the Kingdom, choose the [Saudi Blue card](https://giftswithcrypto.com/gift-cards/blue/saudi-arabia/) in SAR. ### Can I share a Blue Gift Card balance with family? Only inside one country. Blue's FAQ says balances can be transferred between Blue members in the same country. The terms describe the card as being for the personal use of the Blue member. ### Can I buy a Blue Gift Card with crypto? Yes. The [UAE Blue card](https://giftswithcrypto.com/gift-cards/blue/united-arab-emirates/) is priced at its dirham face value and paid in BTC, USDT, USDC, ETH, SOL or LTC. There is no KYC up to US$1,000 per order, and the code is in your account within 24 hours of payment confirmation. ## Official sources 1. [Blue Gift Card Terms & Conditions | Blue Rewards](https://www.mybluerewards.com/wps/portal/rewards/ecard-terms-and-condition) — Al-Futtaim Blue Rewards (checked 2026-10-21) 2. [Blue Rewards FAQs](https://www.mybluerewards.com/wps/portal/rewards/faqs) — Al-Futtaim Blue Rewards (checked 2026-10-21) 3. [Blue Rewards (Blue Gift)](https://www.mybluerewards.com/rewards/) — Al-Futtaim Blue Rewards (checked 2026-10-21) --- Gifts With Crypto: Gifts With Crypto (giftswithcrypto.com) is operated by cardcrrr LLC (Delaware, USA) and sells digital gift cards at face value for BTC, USDT, USDC, ETH, SOL or LTC, with no KYC up to US$1,000 per order and the code delivered in your account within 24 hours of payment confirmation.